PGA WORKS Activation at 2024 PGA Championship

Ximena Davila

“Valhalla, where warriors go to rest”

Through the PGA of America REACH Foundation, Alex Mudie’s position as a WORKS Fellow has led her to many great opportunities, the most recent being 2024 Championship Fellow Activation trip hosted in Louisville Kentucky. This trip allowed her to experience tournament operations at the 2024 PGA Championship, and more importantly, the incredible work that PGA HOPE is doing for our nation’s heroes. The Secretary’s Cup is considered the “major” of the PGA HOPE military program, and it was an immense honor for Alex to be a part of creating a memorable experience for the participating Veterans and Active Duty Service Members.

The trip consisted of varying activities, both on and off the golf course. On Saturday, May 11th, all twelve PGA HOPE teams arrived for the Secretary’s Cup. The first stop was the famous Churchill Downs, home of the Kentucky Derby. Partnering with Direct TV, a fantastic day was planned for everyone involved, including a welcome dinner, a Churchill Downs ground tour, and a special appearance of the Wanamaker Trophy from the PGA Championship for a great photo opportunity.

“I had not expected the welcome reception to be as grand as it was. I truly felt like I was part of something great,” said Mudie looking back at the experience. “It was also fun to see people dressed up in derby outfits!”

The second day of the activation was spent at the host site for the Secretary’s Cup, The University of Louisville Golf Club, a 19-minute drive from the 106th PGA Championship location Valhalla Golf Club. The day enabled the Veterans and PGA of America Members to prepare with their teams, get to know the other teams attending from different states, and allow the WORKS Fellows to spend time with the participants.

A portion of these celebrations included having all participating Veterans to dedicate their experience and round to a fallen service member. A board was then placed on the tee box of the 9th hole for all to see when passing by. It was an emotional experience for many Veterans to see the dedicated names. 

“This part of the day put everything into perspective for me,” expressed Mudie. “It demonstrates that we will never fully understand what each Veteran has been through during their service, but seeing the impact that the PGA HOPE has on their lives and the importance that PGA REACH has on so many lives, makes me honored to get to be a part of their journey and give back to them.”

The official day of the Secretary’s Cup was on day three. The WORKS Fellows arrived at The University of Louisville Golf Club early in the morning where all 48 Veterans prepared for a skills challenge competition and interviews before teeing off. The 11 WORKS Fellows were each assigned as a standard bearer for a team for the 9-hole scramble competition. Alex Mudie was assigned to team Nebraska.

“It was a fantastic day on the golf course, and team Nebraska ended up four under for the day,” stated Mudie. “Part of what made Team Nebraska so special was that one of the team members is a WORKS Fellow herself!”

The final day of the activation was spent at the PGA Championship at Valhalla Golf Club. The WORKS Fellows attended and assisted with PGA WORKS Beyond the Green. The idea behind these events is to increase youth participation and diversify the sport. The event was hosted at PGA Club within the PGA Championship grounds with about 60 students in attendance. The event featured activations, a live panel, and a lunch with fantastic leaders such as Krissi Florian, Vice President of Production Management at CBS Sports. The aim of this day was to inspire the next generation while educating them on opportunities available to them within the golf industry. Alex Mudie, together with the other WORKS Fellows were fortunate to receive complimentary tickets to the practice round and enjoyed the rest of the day at Valhalla.

This trip was Alex Mudie’s first experience with the PGA HOPE and gave her an insight into the impact the PGA REACH has on our nation’s Veterans and active duty service members. It was an unforgettable trip and a great way to allow the WORKS Fellows to see the dedication that goes into creating a safe space for all who have served and are currently serving.

“The trip opened my eyes to the lifelong effect golf can have, and I am grateful to be a part of such an incredible association.”

To learn more about the PGA WORKS Fellowship, Click Here.

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At PGA HOPE Southern Texas, our instructors are the heart of our program, creating welcoming spaces where veterans can find connection, camaraderie, and community. One of those instructors is Christopher Martinez, Director of Operations at Tierra Santa Golf Course in Weslaco, Texas. Christopher Martinez believes that golf is about more than the game itself—it's about creating connection, building community, and helping people find where they belong. As the Director of Operations at Tierra Santa Golf Course in Weslaco, Texas, Christopher oversees golf operations, instruction, player development, tournaments, and community programming. Before joining Tierra Santa, he spent 13 years working in the San Antonio golf industry at several premier facilities and founded the Golf Club of Texas Golf Academy. He played collegiate golf at the University of the Incarnate Word and recently earned his MBA from The University of Texas Rio Grande Valley. While Christopher's professional accomplishments are impressive, it's his passion for serving others that led him to PGA HOPE. A PGA HOPE instructor since 2022, Christopher was immediately drawn to the program's mission of serving veterans through the game of golf. With several family members who have served or are currently serving in the military, becoming involved with PGA HOPE was a meaningful way to give back. For Christopher, the program's greatest impact extends far beyond the golf course. "Golf is simply the vehicle," Christopher shared. "The real outcome is creating a community where veterans feel welcomed, supported, and connected." That sense of connection is at the center of everything he does. His goal is for every PGA HOPE graduate to feel that Tierra Santa is their home course—a place where they are welcomed long after the six-week program ends. One of Christopher's favorite examples of PGA HOPE's impact is veteran Joey Moore, a participant from his very first session. Through the program, Joey found friendship, purpose, and confidence, eventually returning to volunteer alongside Christopher and help welcome new veterans into the PGA HOPE community. When asked what growing the game means to him, Christopher's answer is simple: creating opportunities and making golf more welcoming for everyone. Whether he's introducing a veteran to the game, mentoring future PGA Professionals, or helping a junior golfer fall in love with golf, his mission remains the same—to make sure every person who steps onto the golf course feels like they belong. We are proud to have Christopher as part of the PGA HOPE Southern Texas family and grateful for the lasting impact he continues to make on veterans across the Rio Grande Valley. 
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